Engineered Arts, a company with over 20 years of expertise in humanoid robotics, has restructured as a U.S. entity to meet growing demand and expand its operations. Originally founded in the U.K., the company successfully closed a $10 million Series A funding round led by Helium-3 Ventures, with additional investments from AppDirect Chairman and CEO Nicolas Desmarais, Belvoir Investments, and a consortium of other investors, including ThirtySeven Holdings Inc. and Figueira Capital. Matthew Bellamy, frontman of the English rock band Muse and a partner in Helium-3 Ventures, will join Engineered Arts’ board as an observer.
This funding brings Engineered Arts’ total raised to $16.2 million and positions the company to accelerate product refinement, manufacturing readiness, and production scalability. The company will also invest in advanced business systems and expand regional operations, including hiring approximately 20 employees over the next 18 months at its Redwood City, California location, in roles ranging from sales to engineering and support.
Scaling Innovation in Humanoid Robotics
Engineered Arts is pioneering the integration of humanoid robots into daily life by enhancing intuitive interactions with a focus on education and entertainment. The company’s flagship humanoid robot, Ameca, gained widespread attention two years ago through viral videos showcasing its conversational abilities and lifelike expressions. Designed to foster natural and intuitive interactions, Engineered Arts’ humanoid entertainment robots enhance experiences at science centers, theme parks, conventions, and businesses with engaging, one-of-a-kind interactions.
With over 200 humanoid robots deployed globally and six distinct models ready for scaling, Engineered Arts will use the new funding to make its full-sized and desktop robots more accessible. Additional plans include launching a virtual robot character platform and enhancing its cloud-based AI services for fleet deployment. Next-generation hardware improvements will focus on dexterity and locomotion, bringing humanoid robots closer to everyday functionality.
Human-Centric AI and the Future of Robotics
“Our motto is simple: ‘Be wow!’” said Will Jackson, CEO of Engineered Arts. “When you meet one of our robots, you’ll experience a connection to technology in the most human way possible. The saying goes, ‘The future is already here; you just haven’t seen it yet.’ We’re changing that. Get ready to experience the power of embodied AI.”
Engineered Arts’ mission is to create robots that seamlessly integrate into everyday life, supporting industries from manufacturing to entertainment and education. Jackson added, “Our robots are designed to support, entertain, inform, and educate — providing a genuinely human-centric vision of AI-driven technology.”
Captivating Applications in Education and Entertainment
Engineered Arts’ humanoid robots are already captivating audiences worldwide. Ameca is a key feature at the Computer History Museum’s “Chatbots Decoded: Exploring AI” exhibit in Mountain View, California. The exhibit highlights the history, present, and future of chatbots and AI through an interactive experience centered around Ameca’s lifelike expressions and natural language capabilities.
“Ameca is a milestone in the history of AI, bringing together decades of work in robotics, natural language processing, large language models, and more,” shared Kirsten Tashev, Vice President and Chief Curatorial and Exhibitions Officer at CHM. “It delivers a highly engaging, nearly mind-blowing experience for our visitors. With its lifelike expressions, dynamic personality, sharp sense of humor, and remarkable ability to ‘read the room,’ Ameca continually amazes and delights audiences of all ages — even younger visitors, who are notoriously hard to engage.”
Tashev added, “Interactive experiences must be reliable, safe, and magical in the education and entertainment industry. It’s a tall order, but Engineered Arts masterfully does all three.”
Beyond museums, Engineered Arts’ humanoid robots serve marquee customers like Madison Square Garden’s Sphere in Las Vegas and pharmaceutical giant GSK, delivering entertainment while enhancing customer engagement and tradeshow experiences.
About Engineered Arts
Engineered Arts integrates a talented team of engineers and creatives, producing technology that lives and breathes engagement, imagination, and entertainment. At the heart of its robotic humanoids is the Tritium operating system, a cloud-based platform driving robot animation, interaction, maintenance, and content distribution. For more information, please click here.
Source/Photo Credit: Engineered Arts
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